"I've helped build a number of companies over the past 20 years, and the concepts that Kai Sato lays out in Marketing Architecture are invaluable, especially if you've built a solid product and are wanting to maximize its potential."
- Aber Whitcomb, Jam City & Myspace Co-Founder
"Having been a music publicist early in my career, I know firsthand how vital marketing is to an artist's success. Marketing Architecture provides a comprehensive yet practical approach, and business leaders should be thinking about this because there's so much more to it than having a great product."
-Neil Jacobson, Hallwood Media & The Music Acquisition Corporation (NYSE: TMAC) CEO, former CEO of Geffen Records
“Crown Electrokinetics became a different company when Kai Sato got involved and introduced us to Marketing Architecture. We’d been so product focused, basically hiding under the radar, and this approach to marketing immediately put our company on the map. We quickly completed a capital raise, established a pipeline of potential customers for our beta product, and even took the company public. The process laid out in Marketing Architecture can be transformative.”
-Doug Croxall, Crown Electrokinetics Chairman & CEO
"I'm a fan of how concise Marketing Architecture is. It's actionable, to the point and something a leader would reasonably be able to assign to their team to read and implement because they know it would deliver immediate value without an unnecessarily heavy time commitment."
